Do Firms Endowed with Greater Strategic Capability Earn Higher Profits?

Vol. LII (June 2015), 325–336 325 © 2015, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Bo Zhou is Assistant Professor in Marketing, Robert H. Smith School of Business, University of Maryland (e-mail: [email protected]). Carl F. Mela is T. Austin Finch Foundation Professor, Fuqua School of Business, Duke University (e-mail: [email protected]). Wilfred Amaldoss is Thomas A. Finch Jr. Endowment Professor, Fuqua School of Business, Duke University (e-mail: [email protected]). Authors are listed in reverse alphabetical order. The authors thank Yu-Hung Chen, Yuxin Chen, Mushegh Harutyunyan, Baojun Jiang, Yi Lu, Yue Qin, and the JMR review team for their constructive comments. In addition, Carl Mela thanks the Department of Marketing at the Rotterdam School of Management, Erasmus University, for hosting him while a portion of this work was completed. Teck Ho served as guest editor, and Avi Goldfarb served as associate editor for this article. BO ZHOU, CARL F. MELA, and WILFRED AMALDOSS*